sellers Advocacy
Preparing to sell — or just considering your options?
Selling and buying property can feel complex and stressful. Navigating a sales campaign takes stamina, allow me to assist by providing independent advice and reassurance before, during and after your sale. This service is aimed at ensuring you feel empowered and confident in all the important choices you are asked to make.
With an understanding of the current market conditions and also deep knowledge of buyer preferences and behaviour, I help you see your home through their eyes and guide you on what steps really help to maximise your property’s value and desirability. I advocate on your behalf with your selling agent, to ensure you’re protected, prepared and well positioned to achieve the strongest result.
meet danielle forde
your property match maker
As part of my holistic approach, Seller Advocacy is included at no additional cost for clients using my Buyer’s Agent services.
For stand-alone support, Seller Advocacy is also available as a dedicated service.
With my support, you’ll gain:
Agent Selection Made Easy
I coordinate and interview selling agents on your behalf, assessing their track record, approach, and commission structure — then provide clear recommendations.
Strategic Pricing & Marketing Advice
I ensure you understand how your property should be positioned in the market, the most effective campaign strategies, and whether proposed marketing investments will deliver genuine ROI.
Campaign Oversight & Negotiation Support
From setting timelines to overseeing marketing execution, I stay by your side to ensure your agent is accountable and working in your best interests.
Independent Guidance Through to Settlement
My role is to simplify the process, eliminate stress, and provide calm, expert support right up to settlement day.
Best of all, my Seller Advocacy service is complimentary for all signed buyer clients with a retainer in place. For others, it is also available as a standalone service upon request.
This way, whether you’re buying, selling, or simply weighing up your options, you’ll have an experienced professional ensuring every decision is clear, strategic, and in your best interests.
why choose Danielle
Local Insight You Can’t Google
Twenty years as a local resident with deep family ties to Avalon and the Pittwater area means you gain unmatched insider knowledge and lifestyle guidance.
Experience on Both Sides of the Deal
Experience as both a selling agent and trusted buyers’ advocate provides rare insight from both sides of a property transaction.
Proven Auction & Negotiation Advantage
Turning high-pressure auctions and negotiations into confident wins with proven strategies and results.
World-Class Service & Professionalism
A five-star guest service and management background ensures every detail is handled with discretion, care and excellence.
Genuine care across the whole journey
From the first meeting to settlement and beyond, buyers are guided with genuine care, ensuring the journey is seamless and stress-free.
Win / Win Strategy for Stronger Outcomes
Skilled at structuring favourable settlement terms that protect and benefit Buyers while creating smooth, stress-free transactions.
Relationships That Last Beyond the Purchase
Focused on long term relationships built on trust, transparency, and genuine guidance that extends well beyond the purchase.
True Off-Market & Pre-Market Access
Insider access to exclusive off-market and pre-market properties through my extensive network of trusted local agents, and local community contacts.
what my clients say
Integrity and class
Integrity and honesty are rare in the real estate game, but Danielle has it in spades. Working with her was a pleasure. From styling to selling, she displayed her extensive experience. I would highly recommend her to anyone.
An agent you can trust absolutely
Danielle and her team were great to work with and did a superb job of maximising our sale price. They were a pleasure to deal with. Trustworthy and Professional
I sold my house at Palm Beach through Danielle Forde at LJ Hooker Palm Beach. I found her and her colleagues to be professional and trustworthy in my dealing with them and had confidence they were working in my interests. Trustworthy and Professional
I sold my house at Palm Beach through Danielle Forde at LJ Hooker Palm Beach. I found her and her colleagues to be professional and trustworthy in my dealing with them and had confidence they were working in my interests. Trustworthy and Professional
I sold my house at Palm Beach through Danielle Forde at LJ Hooker Palm Beach. I found her and her colleagues to be professional and trustworthy in my dealing with them and had confidence they were working in my interests. 
